3 attitudes for you to lead your transformation journey

Check out the 3 tips below to put your company on the path of digital transformation that generates results

6min. of reading


After all, what is digital transformation?

Some people associate digital transformation with the digitization of processes within the company or with technology adoption per se. But in fact the digital transformation is above all a big change in cultural and business models of organizations. The manager’s innovative and flexible mindset is key to guiding processes and employees into the digital age.

Some digital transformation initiatives produce results below expectations or in external cases result in a setback in the capacity to grow and offer a better experience to customers or consumers.

At the root of these unwanted results, we will typically find the failure to carry out the cultural change process, the lack of support for employees and customers for the transition and the lack of preparation of the main managers to lead the digital transformation.

Check out the 3 tips below to put your company on the path of digital transformation.

1. Live the continuous development

Business transformation requires continuous dedication and constant study of new trends. Being curious and continually seeking to learn, in addition to sharing knowledge with the team, are some of the ways to develop the business and continue on its path towards digital transformation.

Lifelong Lerarning is important, as there is no learning area limit, it is possible to learn topics from your area of ​​expertise, which you already know and want to delve into, to topics that are completely unknown.

2. Culture and People

When we think about Digital Transformation, it is impossible not to relate it to organizational culture. Companies need to understand that for the digital transformation process to happen, it is necessary to adopt a culture focused on learning and using technology, as only through it is it possible to deal with changes and make the business prosper.

Diversity is also an important point, since, as companies are able to move forward, incorporating new processes and skills, they become more agile and creative.

3. Work with speed, agility and reach

The speed serves to meet the demands of customers who are connected 24 hours a day. The agility to change strategies and adapt to market changes. The reach to be found by the consumer in different channels. Adopt agile methodologies for the business, increasing the speed of launching products and services.

Seeking the improvement of products in collaborative innovation and co-creation processes, where customers, partners and employees are part of the process using, evaluating and developing new products and services together with the company.