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Innovation Lab

About the Client
One of Brazil’s largest multi-sport clubs, with strong cultural, sports, and member networking presence. With a solid structure and rigorous governance, the institution values excellence in its processes, including new member admissions, historically manual and based on formal referrals.
The Challenge
The new member admission process was highly dependent on human verification and subjective decisions. With an increase in applications, there was a need to make the process faster, safer, and more technologically advanced. The club sought a model that maintained traditional selectivity while leveraging data, artificial intelligence, and automation.
How We Supported
Through the GX2 Innovation Lab, we developed an AI-powered system to automate the screening of prospective members in three main stages:
- Prototyping and concept validation: Created a prototype simulating the full evaluation journey, focused on the admissions team experience.
- AI engine development: The system analyzes documents, recognizes patterns in images (such as profile photos), performs automated checks in external sources (e.g., government registries and credit bureaus), and conducts initial digital presence and social media analysis.
- Integration with legacy systems: Integrated the AI layer with existing systems while respecting internal workflows and governance.
Results
- Significant reduction in screening time, automating initial candidate analysis.
- Increased reliability of evaluations using objective data from structured and unstructured sources.
- Streamlined decision-making, providing the board with pre-analyzed reports including indicators and candidate risk assessment.
- Solid foundation for scaling the solution.
About GX2 Innovation Lab
The GX2 Innovation Lab allows testing solutions on a small scale using emerging technologies with clear objectives. This enables measuring real business value, quickly adjusting strategies, and avoiding wasted time and budget.
We work with AI, Low-Code, APIs, and Data Platforms to turn innovation into practical value, supported by expert technical guidance, business vision, and advanced tools.
Learn more about the GX2 Innovation Lab
About GX2
GX2 is a global technology consultancy specializing in software development. Committed to deadlines and budgets, GX2 has earned the trust of leading brands such as Nestlé, Honda, Unimed Porto Alegre, and Estrela Bet.
Our mission is to drive innovation and efficiency by connecting cutting-edge technology to our clients’ strategic needs.
If your organization is ready to turn challenges into opportunities with Artificial Intelligence, GX2 is the ideal partner for your journey!

