About the Client
Grêmio: A Century-Old Institution Facing a Digital Challenge
Grêmio Foot-Ball Porto Alegrense is one of the most traditional and widely supported football clubs in Brazil. With a massive and highly engaged fan and membership base, the club operates a complex ecosystem that goes far beyond the pitch: e-commerce, membership programs, digital ticketing, its own stadium, and multiple fan engagement channels.
In recent years, the rapid digitalization of the sports industry has turned technology into a strategic competitive asset. For Grêmio, delivering a digital experience that matches the passion of its fans is no longer optional, it is a business imperative.
The Challenge
Siloed Systems, Extreme Traffic Peaks, and Game-Day Pressure
Grêmio’s operational reality revealed a fragmented technology landscape. Critical platforms such as SAP, Salesforce, VTex, and TOTVS operated in isolation, without a robust and standardized integration layer. This fragmentation created friction in the fan journey and limited the club’s ability to scale operations securely.
“Grêmio is undergoing a strategic transformation focused on modernizing processes and preparing the club for a more integrated and digital future. Today, we have multiple systems operating in silos, and we need to connect them to deliver a much more complete fan experience.”
Tiago Limberger Hendges, IT Manager, Grêmio Foot-Ball Porto Alegrense
The scenario became even more critical on major game days. During matches like the “Grenal” derby, traffic spikes reach extreme levels: approximately 100,000 logins within just 15 minutes, alongside 22,000 tickets issued per match, 1,000 to 1,500 daily sales, and around 500 daily e-commerce orders.
Key Needs Identified
- Integration between legacy systems and modern digital applications
- API governance and standardization across multiple platforms
- High scalability to support massive traffic spikes
- A seamless, experience-driven digital journey
- Integration between stadium and club operations, especially for member authentication and access
The Solution
Modern Architecture, Intelligent Integration, and Scalable Resilience
To address these challenges, Grêmio established a strategic partnership with Sensedia, a global reference in API management and governance, with GX2 acting as the development, support, and continuous evolution partner.
The solution was built on three core pillars:
1. API Governance
Sensedia structured and standardized all system integrations, ensuring visibility, control, and security across data flows.
2. Mission-Critical Development and Support
GX2 led the software engineering efforts required to connect platforms like Salesforce and SAP with legacy systems, a highly complex task demanding deep expertise in mission-critical environments.
3. True Scalability
The architecture was designed to handle extreme traffic peaks typical of game days, without compromising system stability or user experience.
“Integrating platforms like Salesforce and SAP with legacy systems requires robust software engineering capable of handling game-day pressure. But this project goes beyond secure API orchestration. It establishes the foundation for a modern system communication architecture, enabling the rise of AI Agents and new data consumption models.”
Luiz Felipe Garcia, CEO, GX2
Results and Future Outlook
The result is an infrastructure that not only solves current challenges but also positions Grêmio for the future. With a cohesive technology foundation, the club is now ready to adopt AI Agents, explore new data consumption models, and scale digital revenue streams in a structured and sustainable way.
Grêmio’s case is a concrete example of how GX2 transforms technology into a strategic driver of revenue and experience, connecting systems, eliminating friction, and preparing organizations for both present and future digital challenges.
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