Software Outsourcing
Here’s how our Software Factory team improved the user experience of Nestlé Brazil’s CRM, using UX and UI techniques.
Challenge
Nestlé Brazil identified the need to improve its internal CRM, called the SUV Project. The project aimed to completely transform the user experience, as the previous version was built on outdated technology. The old layout made it inefficient, and it had poor performance, with slow screen response times. The new version needed to be more modern, intuitive, and faster, with richer features and a visually appealing design to encourage usage. This was particularly important because, due to the previous issues, many parallel controls were being carried out.
Development
The project was developed over 8 months by GX2’s Software Factory, with all necessary improvements being made across each system module. The focus was on UX (User eXperience) and UI (User Interface), giving the interface layer (system screens) a real "facelift." Significant attention was also given to report generation, dashboards, and integrations with the legacy sales system and internal Data Warehouse.
We used 4 basic UI/UX principles for prototyping the system:
>>> Clarity: Actions should be self-explanatory, conveying their purpose immediately upon first visual contact.
>>> Objectivity: The system should perform actions efficiently, minimizing the number of steps required to complete a given task.
>>> Consistency: The system should maintain a consistent operational pattern, where colors and icons represent unique actions, ensuring that the user does not confuse different actions with the same visual representation.
>>> Design: Focus on sophisticated, modern, and user-friendly designs that enhance the user experience.
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The partnership was very good, mainly because of the team that assisted us, always very transparent, keeping the atmosphere light, we identified a lot with them, and that's why we created a great connection.
The allocated team has a lot of technical knowledge, and even on points they didn't know how to handle initially, they would go after it and later come up with a solution.
Hiring GX2 added a lot of value to my company, the service met our needs at that time. We will rehire GX2 in the future. I have also recommended GX2 to others.
Bruno Capoluongo
Sales Excellence Manager
The importance of UX (User Experience) for business
UX focuses on providing customers with a pleasant experience, which brings various benefits to businesses. By ensuring that customers feel good about the service, they tend to stay longer, accept upgrades and new purchases more easily, recommend the brand to acquaintances, and even provide valuable feedback to improve products and services.
About the client
Nestlé, with almost 100 years of history, is the largest food and beverage company in the world, with a significant presence in 99% of the Brazilian market.
About GX2
We are accelerators of Digital Transformation for the corporate market. For over 13 years, we have supported our clients and partners with our services in outsourcing professionals, managed squads, and Software Factory.
We have an exclusive methodology for work and management focused on people.
The partnership was very good, mainly because of the team that assisted us, always very transparent, keeping the atmosphere light, we identified a lot with them, and that's why we created a great connection. The allocated team has a lot of technical knowledge, and even on points they didn't know how to handle initially, they would go after it and later come up with a solution. Hiring GX2 added a lot of value to my company, the service met our needs at that time. We will rehire GX2 in the future. I have also recommended GX2 to others.
Bruno Capoluongo
Sales Excellence Manager
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