GX2 develops AI-powered solution to modernize the admission process of a traditional institution in the social club sector

About the Client

The client is one of Brazil’s largest multi-sport clubs, with a strong cultural, athletic, and social presence among its members. With a well-established structure and a rigorous governance model, the institution values excellence in all its processes—including the admission of new members, a traditionally manual procedure based on formal referrals.

The Challenge

Although the membership admission process was structured, it still relied heavily on manual checks and subjective decision-making. With the growing number of applications and the need to make the process faster, more secure, and aligned with modern technological standards, the institution identified a clear need for digital transformation.

The goal was to maintain the traditional rigor and selectivity of the process, while introducing data intelligence, artificial intelligence, and automation.

Our Approach

GX2 was brought in to lead and deliver the project through its Innovation Lab, with the mission of developing an AI engine capable of screening and analyzing prospective members. The initiative included three major phases:

• Prototyping and concept validation: Focused on enhancing the admissions team’s experience, we developed a prototype that simulated the full candidate evaluation journey.

• AI engine development: The system was trained to analyze documents, identify visual patterns (such as profile photos), automatically query external databases (such as the Brazilian IRS and credit bureaus), and perform initial assessments of digital presence and social media.

• Integration with legacy systems: One of the biggest challenges was connecting this new AI layer with the institution’s existing systems while respecting internal workflows and governance protocols.

Results

The project is already showing promising outcomes:

• Significant reduction in candidate screening time through automation of initial evaluations

• Increased reliability and consistency in assessments, leveraging objective criteria extracted from both structured and unstructured data

• Enhanced support for the decision-making committee, which now receives a technical analysis with indicators and risk insights for each candidate profile

• A strong foundation for scaling the solution across other membership processes

About the Innovation Lab

By testing emerging technologies in smaller-scale, goal-oriented experiments, it becomes possible to measure the real-world value of innovation before committing to large-scale rollouts. This allows organizations to adjust quickly and avoid wasted budget and effort.

That’s exactly what the GX2 Innovation Lab delivers—real-world experimentation with technologies like AI, Low-Code, APIs, and Data Platforms.

At the GX2 Innovation Lab, we design and execute projects that help your company validate value before scaling, supported by expert technical teams, business insights, and cutting-edge tools.

👉 Learn more about our Innovation Lab by clicking here

About GX2

GX2 is a global technology consultancy focused on custom software development. We are relentless in our pursuit of excellence and committed to meeting deadlines and budgets. This approach has earned the trust of major brands such as Nestlé, Honda, Unimed Porto Alegre, Estrela Bet, and many others.

Our mission is to drive innovation and operational efficiency by aligning cutting-edge technology with the strategic needs of our clients.

If your organization is ready to turn challenges into opportunities through Artificial Intelligence, GX2 is your ideal partner on this journey.