About the Company

A management platform that optimizes operations, sales, and customer service for charter companies, helping to increase conversions and commercial efficiency.

The Challenge

Many users accessed the platform, performed freight simulations, but abandoned the journey without completing the purchase. Recovering these opportunities manually required significant effort from the sales team, making the process inefficient and hard to scale.

The company needed an automated and intelligent solution to re-engage potential buyers and increase conversion rates.

How We Supported

Through the GX2 Innovation Lab, we developed a project focused on automation and artificial intelligence to automatically resume communication via WhatsApp with users who abandoned the process.

1. Journey Mapping

We analyzed the platform flow to identify the exact abandonment points and determine the optimal timing for sending automated messages.

2. Message Bot Development

We created an intelligent bot that sends personalized, contextual messages via WhatsApp using users’ quotation data. This direct and natural approach significantly increased user engagement.

3. Automatic Contact Status Updates

The system automatically updates each contact’s status after interactions, enabling real-time KPI tracking and accurate reporting.

Results

• Significant increase in conversions, recovering customers who abandoned the journey without completing the purchase.
• Faster and more efficient contact with interested users, preventing missed opportunities.
• Automation enabled simultaneous engagement with thousands of users, freeing the sales team to focus on qualified negotiations.
• Personalized messages based on quotation data, increasing overall engagement.

About GX2 Innovation Lab

At the GX2 Innovation Lab, we test solutions on a small scale using emerging technologies and clear objectives. This allows us to measure the real value of technology in a business context, adjust strategies quickly, and avoid wasting time and budget.

We work with Artificial Intelligence, Machine Learning, Blockchain, and Augmented Reality (AR) to bring practical innovation and measurable results.

Learn more about the GX2 Innovation Lab

About GX2

We are a global technology consultancy specializing in software development. With a strong commitment to deadlines and budgets, we have earned the trust of leading brands such as Nestlé, Honda, Unimed, Estrela Bet, and many more.

Our mission is to drive innovation and efficiency by connecting cutting-edge technology with the strategic needs of our clients.

If your organization is ready to turn challenges into opportunities with Artificial Intelligence, GX2 is the ideal partner for your journey!