About the client

Do Process is a U.S.-based company headquartered in Georgia that has stood out in the market by transforming traditional onboarding through an innovative methodology based on short videos — in the style of TikTok, Reels, and Shorts — making training more dynamic, engaging, and effective.
With the support of GX2, the company further enhanced the user experience by delivering faster responses, optimized navigation, and a more intuitive journey, generating real value for its clients.

The Challenge

Do Process faced a significant challenge related to the discoverability and usability of the content within its extensive video libraries and training materials. With an ever-growing volume of content, users struggled to quickly locate specific information, making the search experience inefficient and negatively impacting both user experience and the overall effectiveness of the training programs.

Beyond navigation issues, there was an increasing demand for solutions that not only organized content but also delivered strategic value. The goal was to transform these libraries into actionable knowledge hubs capable of supporting internal processes and generating continuous improvement insights.

Our Approach

To reshape the learning experience and streamline access to information within Do Process's content libraries, GX2 developed an innovative AI-powered solution with two main pillars: intelligent search and a consultative virtual agent.

Smart Search for Precise Answers and Fast Access

The search layer was designed to enhance user autonomy when looking for specific information. Users can now quickly resolve doubts even after training sessions by pinpointing the exact moment in a video where the relevant topic is addressed. This dramatically reduced search time and increased the overall effectiveness of content usage.

Consultative AI: Your Digital Guru for Processes and Compliance

The generative AI layer acts as a true corporate “super guru”: an agent with deep understanding of all the processes mapped within the video content, capable of engaging with employees like an internal consultant. This AI agent goes beyond answering basic questions — it actively supports continuous process improvement, delivers strategic insights, and assists in generating complex documentation, such as SOPs (Standard Operating Procedures), aligned with international standards and certifications like ISO 9001.

With this approach, Do Process now leverages an intelligent solution that not only organizes knowledge but transforms access to information into a competitive and operational advantage.

Results

The solution developed by GX2 is redefining how Do Process clients’ teams access and apply knowledge, generating key benefits such as:

• Increased productivity through reduced time spent searching for information and performing post-training tasks.
• Enhanced user experience, enabled by more intuitive, accurate, and personalized navigation.
• Higher engagement, with users becoming more autonomous and agile in resolving questions and applying content in real time.
• Strategic insights generated through AI interactions, promoting continuous improvement across internal processes.
• Stronger compliance and documentation support, making it easier to create high-accuracy, standardized materials aligned with certifications like ISO 9001.

About GX2

GX2 is recognized as a strategic partner in innovation and artificial intelligence, providing customized solutions that transform user experiences and drive results.

Our commitment is to stay at the forefront of technological trends, helping businesses stand out in the market with creative and efficient solutions.