Business Intelligence in the day to day business

In the current world of data, we talk a lot about Data Science, Artificial Intelligence, Machine Learning, but we forget that for all this to happen we need a data history so that we can apply these advanced conditioning and analysis techniques.

For all this to happen in the best possible way, we need a set of techniques and concepts, modeled in a process so that we can package data and deliver the right information to the right person at the right time. We need something called Business Intelligence – BI.

BI is nothing more than a process where we collect, organize, store, create Dashboards and reports and keep this data up to date keeping the information usable in an effective way.

With this concept understood, we have our data and evidence-driven decision-making mindset.

BI supports managerial and strategic decision-making and enables a managerial approach to business intelligence, thus enabling:

• Optimize relationship processes in order to improve the customer experience;
• Launch a product with characteristics that are more suited to what customers are asking for;
• Anticipate market trends and be able to get ahead of the competition;
• Know your business better;
• Better sharing and democratization of information;
• Reduce the risk of operations;
• Identify cross-selling and direct selling opportunities;
• Plus dozens of other possibilities.

There are three basic points to creating a Business Intelligence strategy in a corporate environment:

Quality and reliable data;
Clear and defined objectives and indicators;
Possibility of change, according to business goals.

With these defined points and a trained technical and business team, it is possible to choose the tools and definitions for the development of the process as a whole.

BI is an essential process within modern and competitive organizations. The frequent changes undergone by the market direct companies to better understand their internal data and the conditions under which the market has been operating. It is essential to combine business intelligence with all processes, thus facilitating increasingly assertive strategic decision-making. to the business environment.