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How it works

Ideation
Together we analyze your idea and identify questions and feasibility of the proposed product.

Research
Considering the initial idea, we conduct market, benchmark and target audience research.

Value Proposition
We create the Value Proposition and the Business Model, which define users, differentials, revenue strategies, and the product’s adjustment to the market.

Journeys
Here we detail the personas and journeys to create prototypes that seek to illustrate the solution and its functionalities.

Technology
We choose the technologies, platforms, and frameworks necessary to develop the solution, considering compatibility, performance, and investment.

MVP Planning
Finally, we plan the Minimum Viable Product – MVP in a strategic manner, thinking about the functionalities that will be made available.
